AJB Silver Arte — SEO Data Dashboard (Q2 Baseline)

Last 90 days

Headline metrics

139

GSC clicks

▲ latest month 63, a quarter-high

4,353

GSC impressions

▲ ~3× last month (2,532)

10.3

Avg position

impression-weighted

1,046

GA4 sessions

~60+ are owner/admin (see flag)

345

GA4 organic sessions

▼ below quarter-start (445)

3

Conversions (90d)

near-zero

Month over month

How it's progressing

Period (≈)	GSC clicks	GSC impressions	GA4 sessions	GA4 organic
Month 1 · 15 Mar – 14 Apr	56	959	445	173
Month 2 · 15 Apr – 14 May	20	862	208	58
Month 3 · 15 May – 13 Jun	63	2,532	393	114

Buckets derived by differencing trailing 30/60/90-day windows. GSC restates the last ~3 days, so Month 3 may revise up slightly.

The finding that matters

Brand vs non-brand

Clicks are brand-only

"ajb silver arte" (brand)	48 clicks
Other brand variants	3 clicks
Non-brand category terms	3 clicks / 90d
Anonymised (low-volume)	~85 clicks

Of queries Google names, 94% of clicks are brand. Category demand (silver rings, bracelets…) earns ~0 clicks today.

But non-brand impressions are climbing

Month 1	93
Month 2	75
Month 3	294

Named non-brand impressions, by month. ~3–4× jump = AJB now appears for category terms, but at page-2+ positions that don't convert to clicks yet.

Where the activity is

Top pages

GSC — organic clicks

Homepage /	103c · 1,602i
/pages/about-ajb-silverarte	4c · 340i
/collections/rings	3c · 185i
/collections/bracelets	2c · 91i
/collections/mens-collection	2c · 134i

Homepage = 74% of organic clicks. Collections barely register.

GA4 — landing pages (all channels)

Homepage /	633 sess
/collections/necklace	71
/collections/earrings	55
/blogs/…what-is-925-sterling-silver	43
/collections/bracelets	39

Collections DO get sessions — but from direct/social/internal, not organic search.

Audience & channels

Segments

Device & country (GSC)

Mobile	84c · 2,232i
Desktop	55c · 2,102i
India 🇮🇳	123c · 2,009i
USA 🇺🇸	5c · 1,108i
UK 🇬🇧	5c · 170i

USA drives 25% of impressions but 4% of clicks — wrong-market visibility inflating the impression growth. India (88% of clicks) is the real market.

GA4 channel & source

Direct	485 sess (46%)
Organic Search	345 (33%)
Organic Social (IG)	63 (6%)
google / search.google	347
admin.shopify + shopify + mail.google	~64

Data quality: ~60+ sessions are owner/admin traffic (admin.shopify.com, shopify.com, mail.google). True visitor sessions are below the 1,046 headline. Recommend a GA4 internal-traffic filter before reporting trend.

Decision memo

Proven by the data

Visibility is growing: impressions ~3× last month; clicks at a quarter-high (63).
Growth is not yet revenue: non-brand category clicks ≈ 0 (3 in 90 days); conversions = 3.
The business is brand- and India-led: "ajb silver arte" = 48 clicks; India = 88% of clicks; Direct = 46% of sessions.

Strongly suggested (not yet proven)

AJB is in the classic pre-breakout state — surfacing for category terms at page-2+ (avg pos 10.3), clicks lag impressions by design.
The 57 new collection pages target exactly the non-brand gap that is currently near-zero — the largest untapped lever.

Caveats

USA impressions (1,108) are likely wrong-market noise — strip them before reading "impression growth" as demand.
GA4 sessions include owner/admin traffic — not yet filtered.
Brand/non-brand split covers named queries only; GSC anonymises ~85 clicks, so exact non-brand share is a floor, not exact.

Recommended next actions

1. Ship the collection pages — they address the proven non-brand gap. This is the baseline to measure lift against.
2. Add a GA4 internal-traffic filter (exclude Shopify admin + owner IPs) so the next read is clean.
3. Re-measure in 60–90 days: track non-brand impressions → non-brand clicks conversion as positions move from page 2 to page 1.