AJB Silver Arte — SEO Progress

Where we started, what is working, and why these early gains compound into something much larger over the coming months.
Google Search Console + GA4 · last 90 days to 13 Jun 2026
Momentum

The numbers are moving

2,532
Impressions, latest month
▲ roughly 3× the earlier months
63
Clicks, latest month
▲ the strongest month of the quarter
57
New SEO pages built
▲ foundation now in place
4,353
Total impressions, 90 days
▲ visibility expanding
The foundation

What we have put in place

SEO is built one brick at a time. Over this engagement we have laid the groundwork that the rest of the growth sits on.

57 collection pagesKeyword-rich, BIS-hallmark-led content across every category, recipient and gift theme.
Homepage rebuiltRestructured around the terms buyers actually search, with hallmark and trust signals up front.
Discovery improvedBreadcrumbs and category, hallmark and shipping filters so shoppers reach products faster.
Technical groundworkInternal linking, structured data and the on-page basics that let Google and AI understand the store.
The first signal

Visibility is accelerating

Impressions are how often AJB appears in search. They are the earliest sign that the work is landing, and they are climbing fast.

Month 1 · Mar–Apr
959
Month 2 · Apr–May
862
Month 3 · May–Jun
2,532
Search impressions per month. The latest month is roughly three times the earlier ones — AJB is now showing up for far more searches than when we started.
Beyond the brand name

We are starting to show up for what people actually buy

Not just searches for "AJB", but the category terms that bring in new customers: silver rings, bracelets, earrings and more. Appearances for these are multiplying.

Month 1
93
Month 2
75
Month 3
294
Appearances for non-brand category searches, per month. Up three to four times. And clicks followed: the latest month is the strongest of the quarter.
The important part

Why small steps compound

1
Each new page adds authorityand links to the next, so the whole site gets easier to rank.
2
Impressions rise firstthe site starts appearing for more and more searches.
3
Positions climbas pages mature, they move from page two toward page one.
4
Clicks and sales followand every gain makes the next one come faster.

We are on the early, flat part of the curve. The steep part comes next.

"The visibility we are building today is the traffic and sales of the next few months. The first signals are already moving in the right direction."

What's next

Keeping the curve going

Source: Google Search Console (ajbsilverarte.com) and GA4, last 90 days to 13 Jun 2026. Prepared by TheProjectSEO.